Orlando Psychologist and Mental Health Counselor Team
A team of compassionate mental health professionals is here to serve you at New Objectives Psychology, Counseling & Neurofeedback Center. Whether you’re seeking a therapist in the Orlando area for adult or child counseling, trauma, parenting tips or neurofeedback therapy, you can rely on this team of problem solvers to help you make the changes you desire and improve your life.

Dr. Sharon Thetford and Karen Rifkin, LMHC are sisters who specialize in distinct areas that span the mental health realm.
They can help you if you’re looking for a therapist to deal with depression, improve family relationships, quell anxiety and many other life challenges. Please read their biographies for more information about them and their specialties.
We take your privacy very seriously. Carlene at reception is militant about locking up and protecting patient files. Your care is never discussed with anyone without a written release from you.
Beliefs We Share in our Orlando Counseling Center
As a team that helps patients solve problems, restore families and ultimately change lives, we love to see people who are motivated to make the shifts and improvements necessary to experience the differences they want to see in their lives. Our core values allow us to give patients the specific help they need.
We Believe . . .
- Life is supposed to be about joy, happiness, connection, relationships and friendships.
- Our mission is to help people improve their lives and achieve what they want in life.
- Truth provides the best guidance.
- Therapists should be open, down to earth and easy to talk to.
- Our goal is to help patients become emotionally healthy happy, functional and able to make good choices.
- We are a bridge for those who need help.
- Patients are very brave to pick up the phone and talk to someone they don’t know to ask for help.
- Privacy and confidentiality are of the utmost importance for our patients.

If you are seeking a therapist in the Orlando area and are looking for support and guidance, give us a call or fill out our contact form.
Sharon R. Thetford, Psy.D.
Licensed Psychologist
Astute and compassionate are two words patients use to describe Dr. Sharon R. Thetford. Years of training and clinical practice have given Dr. Thetford the skills necessary to get to the core of difficulties and find the best treatment for each patient’s unique concerns and challenges.
Karen Rifkin, MA, LMHC
Licensed Mental Health Counselor
Direct and down to earth, Karen Rifkin has been a Licensed Mental Health Counselor for over 30 years but has been working in the mental health field for most of her life. From an early age, her compassion and desire to help others motivated her.
Carlene Elmore
Forthright and fiercely compassionate, Carlene is the first person you will speak with when you call New Objectives. She has been the “mother hen” of the office for over 10 years and keeps Dr. Thetford and Ms. Rifkin organized and on schedule.

New Objectives Psychology, Counseling & Neurofeedback Center proudly offers Counseling, Parenting Classes, Neurofeedback therapy, EMDR and other therapy services.
We are located at 620 Crown Oak Center Dr., Longwood, FL 32750. We welcome new patients from all of Central Florida including: Orlando, Altamonte Springs, Winter Springs, Longwood, Oviedo, Sanford, Lake Mary, Heathrow, Baldwin Park, Apopka, Winter Park, Maitland, Deland and other area cities. Please call us at 407-339-1159 for more information or to make an appointment.